Today
how it is
Problem
and why it is
Solved
this way
Effortless takes everything.
You've never truly seen famous paintings. You think you have.
There's no way to know the real size of art before you're standing in front of it. A 20" painting and a 20' painting are completely different experiences.
Now you can feel the scale of any artwork before you walk into the room.
Today
how it is
Problem
and why it is
Solved
this way
Apple makes great iPhones. Twelve of them. Good luck.
Picking between 12 models at 18 different price points has become a research project. The decision shouldn't require a spreadsheet.
One question at a time until there's one answer.
Today
how it is
Problem
and why it is
Solved
this way
Phones are designed to keep you on them.
Every solution to phone addiction feels like another chore. Another app. Another thing to manage.
You download it. It just starts. Time comes back quietly — with streaks and small surprises along the way.
Today
how it is
Problem
and why it is
Solved
this way
Most portfolios show the work. Not the thinking.
The decisions behind the design are invisible. A portfolio of outcomes tells you nothing about the person who made them.
This site is the case study.
Today
how it is
Problem
and why it is
Solved
this way
Weather apps show raw data. 68°F means nothing to everyone.
Weather isn't numbers. It's a feeling. But no app has ever asked you what you actually like.
Now your weather speaks your language.
Just a scratchpad of web prototypes I've built for work.